Data Strong - T-Mobile Network Challenge (Spec)
Michele Daughtrey, Designer
Michele Daughtrey, Designer
National and localized campaigns to run in parallel, making the case for T-Mobile's data strong network which emphasized speed.
The content was focused to demonstrate how the speed of the network enabled the lifestyle of the target demographic with streaming and video downloads.
The story became broader at the national level with more technical detail of the network's capacity.
Client - T-Mobile
Agency - Razorfish
Role - Design
Deliverables - PSD files with GIF motion and Keynote presentation